Lemsaneg’s Role in Safeguarding Indonesia’s Digital Frontier!
Lembaga Sandi Negara (Lemsaneg), now known as Badan Siber dan Sandi Negara (BSSN), is a state institution responsible for safeguarding Indonesia's information security through encryption and coding. Despite its critical role, Lemsaneg had minimal public awareness and no presence on social media platforms like Twitter. The institution aimed to increase awareness of its mission, educate Indonesian internet users on data protection, and encourage public participation in maintaining national information security. Starting from zero followers, the challenge was to build a strong, engaged audience and establish Lemsaneg as a trusted authority in cybersecurity.
As the social media strategist, we created and executed a Twitter strategy that would organically grow Lemsaneg's follower base, increase engagement, and position the institution as a thought leader in cybersecurity. The goal was to educate the public, foster trust, and encourage conversations around information security and data protection.
Action:
Content Strategy Development:
Researched and identified key topics relevant to Lemsaneg’s mission, such as cybersecurity tips, data protection best practices, and the importance of national information security.
Created a content calendar with a mix of educational posts, infographics, real-world examples, and interactive content like polls and quizzes to engage the audience.
Educational Campaigns:
Launched campaigns to educate Indonesian internet users on how to protect their private data, such as "Cybersecurity Awareness Month" and "Data Protection Tips."
Collaborated with cybersecurity experts to share insights and answer user questions, establishing Lemsaneg as a credible source of information.
Engagement and Interaction:
Actively engaged with followers by responding to comments, retweeting relevant content, and participating in trending conversations about cybersecurity.
Encouraged user-generated content by asking followers to share their experiences or tips on data protection, fostering a sense of community.
Visual Storytelling:
Designed visually appealing infographics and short videos to simplify complex cybersecurity concepts and make them accessible to a broader audience.
Used consistent branding and a professional tone to reinforce Lemsaneg’s authority and reliability.
Collaborations and Partnerships:
Partnered with other government agencies, cybersecurity organizations, and influencers to amplify Lemsaneg’s reach and credibility.
Hosted live Twitter Q&A sessions with industry experts to drive engagement and provide real-time value to followers.
The Result:
Within a year, Lemsaneg’s Twitter account grew from zero to 25,000 organic followers, a significant achievement for a government institution. The account generated 30% conversation from its total followers, indicating high engagement and interest in the content. The campaigns successfully educated the public on data protection and cybersecurity, while also raising awareness of Lemsaneg’s vital role in national information security. The institution became a trusted voice in the cybersecurity space, fostering a more informed and security-conscious Indonesian internet community. This success laid the foundation for Lemsaneg’s continued growth and impact as it transitioned into BSSN.
Let's Discuss
Want to create something special? Drop your message
Phone